Client

Prysmian

Segment B2B/B2C

Background

With a global presence in over 50 countries and more than 140 years of experience, Prysmian is an industry leader in telecommunications.

In its operations across Central America and the Caribbean, the main challenge was to build a clear and accessible narrative that translated technical concepts into practical solutions, connecting with professionals from different backgrounds within the sector. The approach combined institutional communication, educational content, and visibility for tools designed to make work easier, all framed within a digital-first, sustainable, and strategically aligned perspective.

Digital strategy: I planned and executed social media activations and digital marketing strategies focused on visibility, education, and positioning within the telecommunications sector.

Creative copywriting: I wrote branded content for social media, including informative posts and institutional video scripts aligned with the company’s narrative.

Paid media & performance: I set up and optimized Meta Ads and Google Ads campaigns, defined clear KPIs, and managed budgets to ensure efficient investment.

Client relationship: I led strategic presentations and participated in kick-off and follow-up sessions to maintain alignment on objectives and execution.

Developed while working at Pixel Design Costa Rica.